E-Commerce Omnichannel Fulfillment Hub in Malaysia

Automating high-velocity order fulfillment and B2B/B2C inventory consolidation for SE Asia e-commerce growth.

Confidential Retail Brand

Background

Experiencing explosive e-commerce growth across Southeast Asia, a prominent fashion retailer struggled to manage separate logistics networks for its physical retail stores and booming online storefronts. During major shopping festivals like 11.11 and 12.12, order spikes created severe warehouse backlogs, inaccurate stock availability, and high product return processing costs.

LOGISTEED established a 20,000 sqm unified omnichannel fulfillment hub in Shah Alam, Malaysia. By introducing a single-inventory pool managed by LOGISTEED WMS, automated garment-on-hanger (GOH) handling, pick-to-light workstations, and automated reverse logistics sorting, LOGISTEED streamlined both B2B retail replenishment and direct-to-consumer fulfillment.

Summary of How LOGISTEED Helped:

High-Volume Throughput: Scaled fulfillment capacity to process over 50,000 items daily during peak sales campaigns.
Rapid Fulfillment: Increased same-day dispatch rates for online customer orders to 98.5%.
Cost Optimization: Reduced overall logistics operating cost per order by 30% through shared inventory pooling.

Project Scope

LOGISTEED designed, built, and operates a 20,000 sqm automated fulfillment center integrated with major Southeast Asian e-commerce marketplaces and regional courier networks.

Scope of facility operations:

High-density garment-on-hanger (GOH) racking and automated conveyor belts
Pick-to-light order batching and automated weight-verification packing lanes
Integrated multi-carrier management system for automated courier dispatch

Challenges

The client experienced severe operational bottlenecks during mega-sale events (11.11 and 12.12), struggling with order backlog, inventory stockouts, and high return processing costs.

Managing separate warehouses for physical retail stores and online channels resulted in duplicate inventory holdings and inefficient labor allocation.

END RESULTS: E-Commerce Omnichannel Fulfillment Hub in Malaysia

LOGISTEED's Tailored Solutions

LOGISTEED introduced a single-inventory pool model enabled by LOGISTEED WMS, allowing stock to be dynamically allocated between store replenishment and online customer orders.

Tailored solution features:

Automated reverse logistics processing station for rapid return sorting
AI-driven wave picking routes to minimize warehouse packer travel distance
Flexible staffing architecture scaling operational headcount during peak sales

OUR SERVICES

Tailored Logistics, Built for Your Industry.

We fuse precise engineering with specialized operational infrastructure to optimize supply chains across five core global sectors.

Omnichannel Fulfillment & Outbound Network Delivery

E-Commerce Omnichannel Fulfillment Hub in Malaysia

Background

Project Scope

Project Scope

Challenges

LOGISTEED's Tailored Solutions

OUR SERVICES

Tailored Logistics, Built for Your Industry.

Distribution Logistics

Retail Logistics

Spare Parts Logistics

Reverse Logistics

Procurement Logistics

Production Logistics

Events Logistics

Sensitive Equipment Logistics

Pan-European Multimodal Transportation

Milk Run Operations

Rail Transportation

Shipper’s Process Outsourcing (SPO)

Events Logistics

Sensitive Equipment Logistics

Pan-European Multimodal Transportation

Milk Run Operations

Rail Transportation

Shipper’s Process Outsourcing (SPO)

Events Logistics

Sensitive Equipment Logistics

Pan-European Multimodal Transportation

Milk Run Operations

Rail Transportation

Shipper’s Process Outsourcing (SPO)

SUCCESS STORIES

Data-Driven Engineering. Proven Operational Success.

Automated Parts Hub for Japanese Automotive Aftermarket in Thailand

Consumer Goods Green Supply Chain & Fleet Optimization

Cross-Border Heavy Project Cargo Transport in Southeast Asia